Top1000funds.com audience using social media for business

Thank you to all our readers who responded to the Top1000funds.com Audience Behaviour Survey.

The survey’s overall aim was to allow us to better tailor our portfolio of products and events to you our readers.

Some of the interesting findings included that our typical reader is aged between 41 and 50 and earns between $96,000 and $150,000 a year.

They are fans of apple products, with almost half owning an iPhone, closely followed by Blackberry users, and 37.3 per cent own an iPad.

More than 40 per cent of those surveyed who said they did not own a tablet plan to buy one in the next six months.

Laptops are the most commonly used portable device, followed by smartphone, Blackberry, tablet, and eReader.

Sponsored Content

When it comes to social media our readers are unlikely to be following Lady Gaga, with 35.5 per cent using social media to keep up with the news, while 27.1 per cent use it for business communication.

As part of the survey, Top1000funds.com was giving away one iPad2 to a lucky respondent.

The winner was a portfolio manager at a Dutch fund who wished to remain anonymous.

Leave a Comment

Sort content by

The cost of bad asset allocation

A study of 300 US pension funds by CEM Benchmarking reinforces the importance of asset allocation, highlighting the performance of asset classes, as well as new evidence on correlations between asset classes. Alex Beath, author of the study, discusses the implications for asset allocation with Amanda White. A CEM Benchmarking study “Asset Allocation and Fund

The OECD’s plan for long-term investment

G20 financial ministers and central bank governors welcomed the findings of the G20/OECD roundtable on institutional investors and long-term investment last month, which included clear plans to incentivise institutional investors to undertake more long-term investments. The roundtable, “From solutions to actions: implementing measures to encourage institutional long-term investment financing”, held in Singapore recognised that long-term

Why long-horizon investors should adopt factor-based asset allocation

Long-horizon investors can withstand macro-economic volatility and so should tilt towards strategies that are exposed to that, including value, small cap and momentum. Oleg Ruban, vice president in the applied research team at MSCI says this validates factor-investing and factor-based asset allocation for these investors.   Appropriate asset allocation requires explicit attention be paid to

The case for long-termism

Keith Ambachtsheer’s lead article in the Fall 2014 edition of the Rotman International Journal of Pension Management, takes readers through an historical and logical journey that supports the case for long-termism. Importantly he validates this with four high-profile investor case studies which demonstrate that a long-term view benefits society but also the investors, willing to

Investors alter allocations because of climate risks

A number of large institutional investors, including AP1, the Environment Agency and AustralianSuper, made changes to their strategic asset allocation as a result of Mercer’s 2011 study on climate risks, and now the consultant is working with a new raft of investors to assess forward-looking climate change scenarios against their current allocations. Meanwhile one of

Real estate sector continues to lead on sustainability: GRESB

This year’s Global Real Estate Sustainability Benchmark (GRESB) reveals that sustainability reporting has improved in coverage and quality of data, with the average overall score increasing due to increasing implementation and measurement. The average score is now 47 (out of 100) which is up nine points this year. The benchmark collects data from 637 listed

Previous