The beauty and the beast of value and momentum investing

Are all value stocks and all momentum stocks equally attractive? In our research, we found that different types of value and momentum stocks exhibit very different performance characteristics. A value approach which incorporates some momentum and risk considerations tends to outperform a generic approach, but a value approach which intentionally goes against these factors significantly underperforms. Our analysis helps to better understand what differentiates a successful factor investing approach from an unsuccessful one. The return difference between good and bad strategies can be up to 5-7% per year. Read more about this research.