What’s in a Name (or an Acronym)?
GFC is in the lexicon. It’s not in mine. I refuse to add to the surplus of investment TLAs in circulation. I refuse because naming induces a dangerously comforting sense that we’ve understood or even controlled that named. Hurricanes sound less malevolent, friendly almost, when called Kylie
or Jason. Once named our aches, pains and pathologies are noticeably softened and more readily accepted. We infer that someone, somewhere has identified, studied, and perhaps cured the pathology, an inference consistent with investment folklore that the greatest opportunities occur before an asset class
or strategy has been named. How re-assuringly benign and trustworthy are strategies pre-fixed by ‘enhanced’, ‘structured’, ‘protected’, and ‘balanced’? In Germany die Stratacticalstructuredquantamentalenhancedich
would surely induce a calming comfort and inspire trust.
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