ANALYSIS

Back to normal

Tim_BarronIn this research brief, Tim Barron suggests the entire notion of the “new normal” being somehow different is an exaggeration or an embellishment. He says there is nothing “new” about this normal but it is more appropriately described as “back to normal.” And, that if it lasts for three or more years, it will then be viewed as THE normal and we will become adjusted – until it changes again.